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Wildland Brand Book & Marketing Materials

A comprehensive brand identity system for an outdoor adventure company along with marketing materials

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Project Overview

The WildLand Brand book is a complete visual identity system designed for an outdoor adventure company specializing in hiking, camping, and wilderness exploration. This comprehensive brand guide establishes a cohesive visual language that captures the spirit of adventure while maintaining professional appeal.

The brand book includes detailed specifications for logo usage, color palettes, typography, photography style, and application across various marketing materials and merchandise. It serves as the definitive guide for maintaining brand consistency across all touchpoints.

The brand book also includes marketing materials such as shoes, caps, jackets, and other merchandise.

Technologies & Tools

  • Adobe Illustrator (primary design tool)
  • Adobe Photoshop (image editing and mockups)
  • Adobe InDesign (brandbook layout)
  • Adobe After Effects (video editing)

Objectives

  • Create a distinctive visual identity that reflects rugged outdoor adventure
  • Develop a flexible system that works across digital and print media
  • Design merchandise assets that maintain brand integrity
  • Establish clear guidelines for third-party vendors and partners
  • Ensure consistency across all customer touchpoints
  • Create assets that appeal to both outdoor enthusiasts and corporate partners

Brand Elements

  • Logo System: Primary logo, secondary marks, and icon variations
  • Color Palette: Earth tones with vibrant accent colors for visibility
  • Typography: Combination of rugged display type and clean sans-serif
  • Patterns & Textures: Inspired by topographic maps and natural elements
  • Photography Style: Guidelines for authentic outdoor imagery
  • Iconography: Custom set of outdoor activity icons

Brand Applications

  • Apparel: T-shirts, caps, jackets, and performance wear
  • Outdoor Gear: Backpacks, water bottles, and equipment
  • Digital: Website, mobile app, and social media assets
  • Print: Brochures, business cards, and stationery
  • Signage: Storefront, trail markers, and vehicle graphics
  • Promotional: Stickers, patches, and event materials

Final Deliverables

  • Complete brand guidelines document (PDF and print)
  • Logo package with all variations and formats
  • Color palette with Pantone, CMYK, RGB, and HEX values
  • Typography system with font files and usage guidelines
  • Merchandise mockups showcasing brand applications
  • Custom icon set for outdoor activities
  • Templates for common marketing materials
  • Style guide for photography and image treatment
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